Tip 23: More on Privacy

Concerns about legal and other problems are influencing how trade shows deal with e-mail addresses:

• A large media company has just adopted a strict opt-in policy when collecting all e-mail addresses, including registrants for their shows. They are very concerned about possible legal problems.
  
• Another show has stopped providing exhibitors with e-mail addresses for pre-registered attendees. They received too many complaints from attendees.
  
• Still another mega show was put off-line for 24 hours by their ISP because of complaints about their opt-in policy.

Once again we emphasize that privacy is a huge concern within the internet community. Be careful. See Tips 8 and 13 for more on how to handle privacy issues.