Tip 24: Sales Tips

• Convert to an electronic floor plan that your own people can update instantly. Also put it on your web site so prospective exhibitors can view it in real time.
  
• Produce high quality (but not necessarily expensive) sales materials that establish your image/position. Most important to include the buying demographics of your attendees.
  
• However, don't spend $ on bells and whistles (you know - that circular piece, embossed, with die cuts). Not worth the huge cost.
  
• Instead, spend travel $ to put your sales people "belly-to-belly" with exhibitors, either in their offices or at other shows.
  
• Also, produce clean and simple collateral material that can be easily faxed or attached to an e-mail.