Tip 31: Managing the Floor Plan

• "Red line" your floor plan to mark off 75% of projected booth sales. Do not sell behind this line until the forward area is virtually sold out. Then reset the "red line" by stages at 85%, 95% and 105%. This minimizes the extent of floor plan consolidations later in the sales cycle.
  
• Do not allow a company to hold a booth beyond 48 hours without remittance of the proper payments in accordance with your payment schedule. Failure to remove or relocate delinquent accounts wreaks havoc with your floor plan.
  
• Just prior to printing your Show Directory, tighten up the floor plan by filling in gaps and moving exhibitors as necessary. Publishing the most accurate exhibitor/floor plan information is vital to your attendees.
  
• At the show, close off any unused areas of the hall with a 16-foot drape. You want a "tight" floor plan that gives attendees the perception of a sold out show.