Tip 45: Tips for You 

Here are several tips from the session 60 Tips in 60 Minutes given at the SISO Executive Conference on April 10 in Chicago:

• Set specific and measureable prospecting goals for your salespeople.
• Spend more time on list selection than on the design of the promotion piece.
• Set practical/realistic expectations for your event with your exhibitors.
• Publish the hotel reservation cutoff date as one week earlier than actual.
• Maintain your registration data in the same database with your mailing list.
• Pre-registered attendees aren’t worth anything unless they show up.

For a list of all 60 tips, go to www.profitabletradeshow.com and click on Buyers Only. Then click on 60 Tips in 60 Minutes at the bottom of the page.

For information on attending the SISO Executive Conference, go to www.siso.org or call 877-937-7476. Note that attendance is restricted to the for-profit side only.